Joseph R. Cashman
I'm a results-driven digital marketing professional with a passion for tech and creativity. I enjoy maximizing (organic & technical) SEO performance, developing strategic content, web UX/UI, video production/editing, and Art direction/design. I'm a HubSpot advocate, but I have managed various digital properties across multiple platforms for an array of organizations over my career.
proficiencies and objectives
- Drive marketing and communication channels to support customer & patient engagement/ retention.
- Develop KPI's and identify metrics to analyze and improve the customer journey and sales funnel activities.
- Establish, monitor, analyze analytical data to identify web performance, social interactivity, campaign performance, and general audience engagement to improve messaging and ongoing SEO efforts.
- Collaborate and synthesize with leadership to analyze and refine sales strategies to support business development.
- When necessary, activate and maximize paid advertising initiatives to expand awareness locally, nationally/internationally.
- Seek relevant partnerships and marketing opportunities to expand penetration.
- Partner with PR agencies to improve Google ETA and SEO efforts.
- Develop marketing budget/policies/procedures to support penetration.
- Assure marketing communications adhere to regularity & compliance mandates.
Knowledge Articles
Data Trumps Opinion
Content Libraries & Pillar Pages
Content Libraries & Pillar Pages
'When it comes to proving your worth and pushing back on unfounded opinions, having the watchful eye of these tools will allow you to move more confidently through your decision-making."
Content Libraries & Pillar Pages
Content Libraries & Pillar Pages
Content Libraries & Pillar Pages
"Come at your research and business from various angles, build knowledge libraries around subjects you feel confident writing about and make sure you have something of value to say. "
Managing Stress, Through Breath
Content Libraries & Pillar Pages
Managing Stress, Through Breath
"Beyond the physical requirements, what this practice begins to reveal is that the body isn't the often the problem, but our noisy minds."